Free Interpretation Service Unveiled to Non-English Speakers in Milwaukee

Language Line Services and AT&T Connect Milwaukee Residents and Visitors with Local and National Businesses

MILWAUKEE--(October 16, 2007)--Language Line Services, the global leader of language interpretation, AT&T Inc. (NYSE:T), and local Hispanic community leaders today announced the launch of Your World. Your Language.^SM in Milwaukee. The service will be available to Milwaukee residents and businesses beginning Wednesday, Oct. 17, 2007.

Your World. Your Language. easily connects limited-English-speaking consumers with businesses so that these consumers can independently conduct their day-to-day affairs. Created by Language Line Services and using a network powered by AT&T, this free over-the-phone interpretation service provides limited-English-speaking consumers with telephone-based interpreters to access banking, insurance, telephone, utility and other vital business services within a consumer’s local metro area.

Louis Provenzano, Language Line Services’ president and chief operating officer, noted that most of the limited-English-speaking residents in Milwaukee reside in tight knit multilingual communities with niche economies in which only limited English is needed. As a result, they have difficulty conducting business outside their neighborhoods and accessing vital community services without the assistance of English-speaking friends and family members.

“Whether purchasing a new mobile phone or applying for a credit card, Milwaukee’s limited-English-speaking residents, like English consumers, want to ensure that they are getting a fair deal,” said Provenzano. “For most limited-English speakers, this means having the ability to conduct the transaction in their native language. Until now, this wasn’t always an option, but with Your World. Your Language., a whole new era of communication has arrived.”

“A service such as this can help raise the accessibility of services throughout the Milwaukee Hispanic community,” said state Representative Pedro Colón. “Through this service, AT&T and Language Line Services are showing their commitment to promoting the breakdown of cultural and language barriers.”

By dialing 1-888-855-0811 and 1-877-TU-LINEA (885-4632) for Spanish-speaking consumers, Milwaukee’s growing population of multilingual residents, foreign business travelers and visitors can talk in their own languages to a host of key commercial, retail and entertainment businesses anytime and at no charge.

Callers dial in to an easy-to-navigate menu that first prompts them to select their preferred language and then a particular business category to call. A specially trained Language Line Services interpreter then joins the line, connects the caller to the selected business and remains on the line to carry out communication between the consumer and the business’s English-speaking customer representative.

“AT&T is proud to partner with Language Line Services on this important tool to better serve the Hispanic community and other limited-English speakers in the Milwaukee area,” said Scott T. VanderSanden, president, AT&T Wisconsin. “We’re committed to addressing the cultural and linguistic needs of our diverse customer base and providing support to the growing number of limited-English speakers who need access to services for everyday life.”

Originally launched in San Francisco, the telephone-based interpretation service is now available in California and the Midwest, and it will roll out in cities nationwide throughout 2008. Your World.Your Language. currently serves customers in eight languages, including: Cantonese (Chinese), Japanese, Korean, Mandarin (Chinese), Russian, Spanish, Tagalog and Vietnamese.

Your World. Your Language. is free for consumers. Businesses that join the WorldPartnerSM network to sell their products and services through Your World. Your Language. are charged on a per-call basis and pay only for calls placed through the service to their customer representatives.

Sample banking, credit card, insurance, health, telephone, utility, travel, transportation, city and social service organizations signed on to offer their services to limited-English-speaking residents through Your World. Your Language. include: 1-800-Dentist, AT&T, Allstate Insurance, CitiBank, City of Milwaukee city services, Greyline Tours, Macy's, Orbitz, State Farm Insurance, SuperShuttle, Ticketmaster, US Bank and YellowCab.

For more information or a complete listing of Your World. Your Language. business partners, visit www.YourWorldYourLanguage.com.

Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.

YWYL by the Numbers

• 15 – Percent of the total U.S. buying power owned by the Hispanic and Asian populations
  
• 176 – Total number of languages spoken in the U.S.
  
• 75 – Percent of limited-English speakers in the United States who prefer to speak in their native language (2000 In-Language Preference Census)
  
• 12 – Percent of Milwaukee residents who speak a language other than English at home; of those, 53 percent named Spanish as their preferred language (2003 American Community Survey, U.S. Census)
  
• 12 – Percent of Milwaukee residents who are of Hispanic or Latino origin (2000, U.S. Census)
  

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.

About Language Line Services (LLS)

Language Line Services, the world’s leading provider of language-based services, is a trusted partner to thousands of organizations throughout the United States, Canada and the United Kingdom whose focus is to effectively serve the rapidly expanding market of limited English speakers. The company delivers a dynamic suite of solutions spanning phone and video interpretation, document translation, interactive software-based translation, and interpreter training and certification programs, enabling clients to communicate with customers in their preferred language. Through its leading-edge technology infrastructure, Language Line Services delivers support for over 175 unique languages to its industry-leading portfolio of clients across markets including healthcare, financial services, government, telecom, packaged goods, insurance services, travel, and more. For information on how Language Line Services is helping clients achieve their strategic multi-cultural marketing and regulatory compliance objectives, please call 1-800-752-6096 or visit www.LanguageLine.com.